Creating an Instagram Strategy: 3 Secret Tactics to Increase Instagram Engagement

The Instagram game has gotten fierce.

Between the new IGTV rollout and the ever-changing algorithm, the call to step up your Instagram game has never been stronger. 

We may not have 20.5k followers (yet), but we do have an abnormally high engagement rate. Remember: quality always trumps quantity.

Want to know our tried-and-true engagement tactics? Here you go:

How to Captivate Your Audience and Turn Followers into Clients 

Secret #1: Respond to every legitimate commenter by their first name. Take a sec to check out their profile, learn their name, and personalize your response. This makes a world of difference.

Secret #2: If someone likes a few of your photos at a time, comment on their latest post with something like, "Hey [first name]! Thanks for all the love today!" The bigger your account, the bigger an impact this secret will have.

Secret #3: Drop a truth bomb. Our posts get the most engagement when we captivate with a good photo and get them feeling all the feels with a strong belief statement or #realtalk. Interrupt your typical content by giving your audience a chance to connect with you on a deeper level. It pays off in the long run.

Do you have a few Instagram strategies that work well for you? We want to hear them! Simple comment below and give us the deets.

Have a great rest of your week!

- Caty & Erica