How to Create a Week of Facebook Content in 15 Minutes

We've all had that moment when we realize our Facebook page is collecting more cob webs than leads. With all of the pressure to be present and engaging on multiple platforms - while still keeping a business afloat - it's no wonder Virtual Assistant and Social Media Manager job descriptions have been sweeping the creative entrepreneurial landscape.

While there's value to be had in working with these specialists, there are also times when easy content isn't buried too far beneath the surface. If your business is calling 911 for content creation help, look no further. Here are a few quick ways to load a week's worth of content in less than 15 minutes:

7 Facebook Posts in 15 Minutes (or less)

1. Repost an engaging post from the past.

The biggest mistake we see brands make when it comes to social media is posting something once and letting it die. We all know that Facebook's algorithms hardly let anyone see posts in the first place, let alone your entire audience - so why wouldn't you give that post another try to reach different people? Pick a post that did well at least a month or so ago, and make tweaks as necessary. Maybe your copywriting has gotten stronger or your imagery has evolved. Do what needs to be done to give the content a little refresh and schedule it. 

2. Turn a bullet point blog post into a Facebook page-turner.

Most brands are using a headline format for their blog posts these days (as we are) which makes it super easy to give teasers on other platforms. Find a blog post that listed 5 or 10 or 50 ways to do something, and list 2 or 3 in a Facebook post.

For example:

In a pinch for content this week? Here are a few solid post ideas for Facebook:

1. Repost an engaging post from the past.
2. Turn a bullet point blog post into a Facebook page-turner.
3. Recycle an Instagram caption.
Four more engaging post ideas here: [bitly link to blog post]


Make sure to include a good stock photo with the blog post title on top.

3. Recycle an Instagram caption.

Hopefully you understand that each platform is like a different language your brand speaks. Facebook is a friends and family platform; Instagram a curated gallery; Twitter a quippy conversation. But that doesn't mean that some content can't transfer over if tweaked properly. 

See below our original Instagram post (left) and how we tweaked the copy to be more Facebook appropriate (right). We used the same image for both.

4. Introduce yourself (again).

Never assume your audience knows or remembers your story. We recommend reintroducing yourself (and members of your team) at least once a month. Use different photos each time, tell an interesting fact they may not know about you, and try to let your personality bleed a bit through the copy. 

5. Share what you're working on now.

What's new with your business? People are curious, and this curiosity leads to a lot of engaging content on Facebook. Share a picture of your desk (people will relate to the messiness) or give a quick shot of a new product or project you're working on. Your audience is following you on social media to get a closer look into your life and your business. Don't be able to get personal and let them in on your process.

6. Post your mantra or mission statement. 

Everyone is so eager to please everyone these days when it comes to business. It's like they want the hoards of followers but don't want to offend anyone. Small history lesson: every famous figure in history who has had a massive amount of followers also tended to piss a lot of people off. This comes with the territory. Make your core beliefs known by posting them in list-format along with a pleasing quote graphic. The people who strongly believe in what you do will become even bigger advocates to your cause, and those who don't will find someone else to hang out. That's ok.

7. Share influencer content.

When all else fails, find someone else who's posting engaging content that relates to your business and share it to start a conversation. This shows your audience that you're in-the-know, that you recognize the experts in your field, and that you're not afraid to have an intellectual conversation about the industry. Example sources: Jezebel, Etsy Newsletter, Fast Company, TED Talks, Marie Forleo

BONUS for reading all the way through! Click here to download our Ultimate Content Memory Jogger. Hang it by your desk the next time you're creating content and give us a shout on social if one of our topics helped you!