The Instagram game has gotten fierce.

Between the new Stories rollout and now the ability to pinch-and-zoom, the call to step up your Instagram game has never been stronger. 

We may not have 20.5k followers (yet), but we do have an abnormally high engagement rate. Remember: quality always trumps quantity.

Want to know our tried-and-true engagement tactics? Here you go:

How to Captivate Your Audience and Turn Followers into Clients 

Secret #1: Respond to every legitimate commenter by their first name. Take a sec to check out their profile, learn their name, and personalize your response. This makes a world of difference.

Secret #2: If someone likes a few of your photos at a time, comment on their latest post with something like, "Hey [first name]! Thanks for all the love today!" The bigger your account, the bigger an impact this secret will have.

Secret #3: Drop a truth bomb. Our posts get the most engagement when we captivate with a good photo and get them feeling all the feels with a strong belief statement or #realtalk. Interrupt your typical content by giving your audience a chance to connect with you on a deeper level. It pays off in the long run.

Do you have a few Instagram strategies that work well for you? We want to hear them! Simple comment below and give us the deets.

Have a great rest of your week!

- Caty & Erica