What's a rebrand without a little discomfort?
Stock photos can sometimes be the worst, especially when you need something super specific like Connie with Pixality Design did.
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Out of content? Doubt it. Here are four places your most engaging content is hiding:
1. Your Client On-Boarding Process
We're willing to bet there are email templates, discovery questions, and worksheets you give clients before moving forward with direction. These resources can be a gold mine for opt-in freebies, quick Facebook posts, or even a newsletter.
2. Old Posts
Recycling used content isn't a biz faux pas; it's called being smart. Take some of your most valuable content shared in the past and give it a revamp with new graphics, maybe a more suitable title, or with "what I know now" add-ons.
3. Your Process
Whether you handcraft leather goods or offer doula and midwife services, there's a process to your business worth sharing. Letting people into your studio, office, or practice builds brand trust and opens the door to discussion and inquiries.
4. Your Last Coffee Date
The questions and struggles being discussed over coffee can be more valuable than you think. Try and recall a few topics of conversation you've had recently and make use with blog posts, tweets, or invite that friend to recreate your talk into a shareable audio clip.
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This may be the hardest easiest question I've been asked, and it came from a wide-eyed interior design student who attended a small talk we recently gave on branded spaces.
“Hey! Remember me? I offered to sell you (blank) and I either didn’t hear from you or you made it pretty clear that you didn’t want to buy anything, but I’m back! I’m going to try to get you to buy (blank) one, two, or three more times!”