4 Secret Places Your Most Engaging Content Is Hiding

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Out of content? Doubt it. Here are four places your most engaging content is hiding:

1. Your Client On-Boarding Process

We're willing to bet there are email templates, discovery questions, and worksheets you give clients before moving forward with direction. These resources can be a gold mine for opt-in freebies, quick Facebook posts, or even a newsletter. 

2. Old Posts

Recycling used content isn't a biz faux pas; it's called being smart. Take some of your most valuable content shared in the past and give it a revamp with new graphics, maybe a more suitable title, or with "what I know now" add-ons.

3. Your Process

Whether you handcraft leather goods or offer doula and midwife services, there's a process to your business worth sharing. Letting people into your studio, office, or practice builds brand trust and opens the door to discussion and inquiries. 

4. Your Last Coffee Date

The questions and struggles being discussed over coffee can be more valuable than you think. Try and recall a few topics of conversation you've had recently and make use with blog posts, tweets, or invite that friend to recreate your talk into a shareable audio clip.

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Q: Is running a business hard?

This may be the hardest easiest question I've been asked, and it came from a wide-eyed interior design student who attended a small talk we recently gave on branded spaces. 



How to Sell Without Being Salesy

“Hey! Remember me? I offered to sell you (blank) and I either didn’t hear from you or you made it pretty clear that you didn’t want to buy anything, but I’m back! I’m going to try to get you to buy (blank) one, two, or three more times!”



3 Secret Tactics to Increase Instagram Engagement

The Instagram game has gotten fierce.

Between the new Stories rollout and now the ability to pinch-and-zoom, the call to step up your Instagram game has never been stronger. 

We may not have 20.5k followers (yet), but we do have an abnormally high engagement rate. Remember: quality always trumps quantity.

Want to know our tried-and-true engagement tactics? Here you go:

How to Captivate Your Audience and Turn Followers into Clients 

Secret #1: Respond to every legitimate commenter by their first name. Take a sec to check out their profile, learn their name, and personalize your response. This makes a world of difference.

Secret #2: If someone likes a few of your photos at a time, comment on their latest post with something like, "Hey [first name]! Thanks for all the love today!" The bigger your account, the bigger an impact this secret will have.

Secret #3: Drop a truth bomb. Our posts get the most engagement when we captivate with a good photo and get them feeling all the feels with a strong belief statement or #realtalk. Interrupt your typical content by giving your audience a chance to connect with you on a deeper level. It pays off in the long run.

Do you have a few Instagram strategies that work well for you? We want to hear them! Simple comment below and give us the deets.

Have a great rest of your week!

- Caty & Erica