Product Launch Checklist: 4 Ways to Promote Your Retail Business with Liz Eichholz of Weezie Towels

Liz Eichholz, Co-founder and Creative Director of Weezie Towels sheds light on the meticulous launch strategy they employed to help jumpstart the success of their business.

business, marketingFlourish CollaborativeMay 13, 2020launch, retail, pr, product, processComment

7 Keys to a Successful Retail Company Launch with Liz Eichholz of Weezie Towels

We sat with Liz on behalf of Weezie to chat their painstakingly-planned launch, their steps to success, and how any business with the right plan can launch with piece of mind.

marketing, businessFlourish CollaborativeMay 7, 2020launch, retail, ecommerce, strategy Comment

Defining Your Brand's Beliefs: Dear Skeptic Exercise

With this branding exercise, you’ll work backwards to determine what differentiates your business from others, and why your business is worth connecting with.

marketing, branding, businessFlourish CollaborativeMay 3, 2020branding, strategy, beliefsComment

Don't Diversify; Reroute (A COVID-19 Survival Tip)

The key to successfully rerouting is figuring out a way to bring as many of those experiences back to your customer.

business, marketingFlourish CollaborativeApril 15, 2020covid19, diversify, marketingComment

Using Slow Seasons to Work on Your Business

This is the time to take a deep dive into your business; to reassess what isn’t working; to work not just in the business, but on it.

businessFlourish CollaborativeApril 8, 2020businessComment

Let's Talk: Niching Down Your Services to Get Ahead with Web Designer Connie Holen

“After taking a good look at my business (I completed a full business audit), I realized I couldn’t keep going at these prices. So I asked myself, ‘How can I make more money with either the skills that I have or skills that I can relatively learn quickly?’” —Connie H.

businessFlourish CollaborativeMarch 26, 2020business, nicheComment