Content Audit | Package DesignSignage
Before launching a product line that would act as a market test for future endeavors, the Libbie Summers brand requested an audit of their content to date. Flourish defined their brand purpose and intent, aesthetic direction, and developed a content map that would aid in creating deep, thoughtful content that told a greater story.

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Flourish sorted through all content produced to date and provided a strict Aesthetic Direction guideline that would drive all future efforts. Each visual example was then further broken down into the key elements that make it successful and on-brand.

 
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Once a final color palette and content direction was developed, Flourish began to design product labels for the Libbie Summers Custom Sprinkles line. Each mix of sprinkles speaks to a personal story and is reflected on the label illustrations.

 
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The Libbie Summers Custom Sprinkles line held a holiday pop-up at Fritz-Porter in Charleston, SC. Flourish provided design and print handling for temporary booth signage, including primary signage, vinyl decals, and product hang tags.

 
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