This exercise is taken directly from our 7-module Brand Bloom e-course, available now for just $397 or 4 easy payments of $110. Sign up here.
What's a rebrand without a little discomfort? The Dear Skeptic Exercise is simple but in many ways difficult: we ask you think of your biggest skeptic; someone who points out all of the flaws and doubts about your business. Your job? To write a heartfelt letter addressing these skepticisms in hopes of turning this person into your biggest fan - or at the very least, someone who can appreciate and respect the work that you do.
Download and print the below worksheet and follow along!
Did this prove helpful? Wait until you see what else is in our Brand Bloom e-course.